The very foundation of Jeevandayini was laid on the realization of a group of young corporate professionals that it was their Social Responsibility to give back to society. In partnership with many corporate bigwigs, it has brought a sea of change in the lives of more than 300,000 less privileged children and youth across 25 states of the country through more than 158 welfare projects.
Corporate Social Responsibility (CSR) has acquired new dimensions in recent years. Today, companies are proactively taking up this good-hearted investment and giving a social value to all their business endeavors.
In India, though corporate have a strong will to dedicate their resources for a social cause, they find it difficult to reach the right people considering the demography and diverse social problems of the country.
Jeevandayini Foundation is one such catalyst that works towards the needs of development while helping corporate in investing in social initiatives. With multiple modes of partnerships like Payroll Giving, Cause Related Marketing, Direct Child Support, and Youth Support, Smile helps corporate in strengthening their CSR programmes by letting them adopt, initiate or partner development projects.
In other words, Jeevandayini Foundation devises ways for its partners in which they can help and make a difference.
The uniqueness of Jeevandayini Foundation lies in its working model – Social Venture Philanthropy. SVP seeks sustainability, scalability, accountability, transparency, credibility and effective leadership. Jeevandayini’s governance structure has a 4 tier audit and evaluation mechanism to ensure the right use of money and ultimately contribute a huge Social Return on Investment against traditional methods. Its working model has made Smile Foundation one of the most sought for charity brand today.